Faces Behind the Brand

James Ly - Founder

"I'm James, a third-generation jewelry manufacturer and designer with a passion for craftsmanship and creating meaningful pieces. Coming from a family oriented background, I value strong relationships and just making people happy & jewelry so happens to be what I fell into doing so!" - James Ly

Fun Fact: I love my dog Appa & Mala

Daniel - Head of Operations

"Hi everyone! I'm Daniel. I have a background in engineering and previously worked on new product introduction at ASML." - Daniel Zhang

Fun Fact: I enjoy snowboarding, gaming, and spending time outdoors. I also love trying new foods and I am always looking for great places to eat.

Christopher Guan - Head of Design

"Hi I'm Chris! I have a background in both customer service and design. I love talking about designs, and always look forward to turning concepts into reality." Christopher Guan 

Fun fact: I'm just a middle school friend from James' video apparently.

Victoria Ly - Design Coordinator

"Hi I'm Victoria! I have background in beauty product management and pivoted to jewelry for all the creative opportunies it offers. Whether I'm drawing on my IPad or playing around with CAD, I live to bring an idea or concept to life." - Victoria Ly

Fun Fact: Just like Empress Cixi of China, my favorite gemstone is tourmaline I love it for its variety in shades and tones.

Carlos Hernandez - Design Coordinator

"Hi, I'm Carlos! I have an extensive background in 3D Design, customer service and project management. I enjoy combining practicality and creativity to bring ideas to life! Ready to craft your dream ring? " - Carlos Hernandez

Fun Fact: My favorite movie is Star Wars Episode III: Revenge of the Sith

Megan Ly - Design Coordinator

"Hi I’m Megan! I have a finance background in the fashion and tech industry, but pivoted to custom jewelry design to bring more creativity into my daily and professional life!
As a certified people pleaser, I would love to work with you to design your dream ring or piece of jewelry that will last a lifetime!" - Megan Ly

Fun Fact: Photography on my Fujifilm XT-30II, walking my shiba, and trying new matchas.

Isaac Hong - Design Coordinator

"Hi I'm Isaac! I have a background in illustration and animation. I'm currently working on Jewelry Design and am always excited to see the new ideas people bring in!" - Isaac Hong

Fun Fact: I used to be an art teacher before this

Eric Brenes - Production Manager

"Hi everyone! I'm Eric, and I have a background in business management."- Eric Brenes

Fun Fact: Outside of work, I enjoy going to music festivals and cheering on the Dodgers. and trying different kinds of food.

Terrence Chua - Production Assistant

Coming Soon

Rudy Tellez - Brand Director

"What’s up, I’m Rudy! With a background in marketing and creative direction, I naturally found my way into photography, graphic design, and brand development. I love helping businesses tell their story through strong visuals and creative branding that connects with their audience." - Rudy Tellez

Fun Fact: When I’m not behind the camera, you’ll usually find me trying new food spots with my girlfriend, hiking with my dog, or spending time with friends.

Ida - Concierge

Coming Soon

Melissa - Concierge

Coming Soon

Appa - Office Pet

"Woof woof woof" - Appa

Fun Fact: I love chasing lizards & looking out my window.

× Have a question? Text our concierge!